Neuroscientific research into the consumer brain has some interesting lessons for those of us who are defining our coaching niches.

Our brains are wired to scan the environment for potential threats, so we’re always on the look out for what stands out from everything else – for what is unique, unusual, innovative, fresh or different. Defining a clear, simple, unique niche differentiates you from the rest of the market and helps you stand out above the crowd.

In this video, we look at some of the basic requirements for a great niche: simplicity, clarity, flexibility, novelty and innovation.


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