2023 Coaching Trends
What can we expect in terms of trends that will impact the coaching profession in the near future?
This article explores growing trends in the areas of technology, skills development and other opportunities.
The Importance of Defining Your Niche
The Importance of Defining Your Niche Finding and defining your niche is not just a catchy marketing strategy—it’s a principle deeply rooted in the fascinating realm of behavioral economics. This field of study sheds light on how human behavior and decision-making patterns can…
How to find your coaching niche
To find your coaching niche is one of the biggest challenges in marketing a coaching practice. It’s also one of the most important pillars of successful marketing. This article shares some great questions from Markus Buckingham’s Work + Love to help get you started
What makes a great LinkedIn profile?
Here are 10 quick and easy tips that you can follow to create a powerful LinkedIn profile that will get more of the right attention.
Is there REALLY enough business out there?
Many coaches ask me whether or not there’s enough business out there. Times are tough. There seems to be a general air of pessimism. But I think that there IS enough business for all of us. Bear with me while I crunch some figures…
A day in the life of a successful coach
I’ve just read an article about “a day in the life” of 8 successful coaches. Here’s what all of them do daily: 1. They set time aside to “own” the day: meditation, exercise, planning, prioritising, journaling. 2. Every single one of…
Crossing the bridge from non-marketer to marketing master
We all come to that scary bridge when we’re in business for ourselves…we’re non-marketers who have to become marketing masters. We need business but we hate sales and marketing. However, we know that we HAVE to sell and market ourselves and our businesses…
Coaching Trend Predictions for 2022
As the coaching profession continues to explode in growth, there are discernible trends that we should all be aware of that may impact the way that we work with our coaching clients
Marketing Case Study: A great example of a niche
I’m always on the lookout for great examples of a niche. I’ve been participating in group coaching recently, and one of the other participants was in the hot seat earlier this week. She was looking for affirmation that her chosen example of a…
Marketing Case Study: Standing Out in an Overcrowded Coaching Market
Coaching is an over-saturated, over-commoditised market. As more people join the profession, this situation is only going to worsen. Let’s explore two marketing case studies that show how coaches can successfully brand themselves. When coaching first became a “thing” in the late 1990’s,…