Crossing the bridge from non-marketer to marketing master

We all come to that scary bridge when we’re in business for ourselves…we’re non-marketers who have to become marketing masters. We need business but we hate sales and marketing.  However, we know that we HAVE to sell and market ourselves and our businesses in order to create a successful, thriving business. There’s that lovely saying…

Marketing Case Study: Standing Out in an Overcrowded Coaching Market

Coaching is an over-saturated, over-commoditised market.  As  more people join the profession, this situation is only going to worsen.  Let’s explore two marketing case studies that show how coaches can successfully brand themselves. When coaching first became a “thing” in the late 1990’s, it was enough to describe and market yourself as a Life Coach,…

Coaching Trends in 2021

It’s that time of the year to focus on trends that may affect our coaching businesses – coaching trends AND economic, social, political and psychological trends. As we approached midnight on the 31st December 2020, I looked at my smart watch and could actually see my heartrate start to clink as it the countdown got…

#ReadABookDay

#ReadABookDay

It’s international #ReadABookDay and I’m a fan of reading – always have been. What book have you read recently that has made the BIGGEST impression on you? Can you recommend any books in particular for the rest of us to read. I have been an avid reader my whole life. Do YOU enjoy reading? Do you…

What are the 3 core beliefs and why are they important to be aware of?

What are the 3 core beliefs and why are they important to be aware of?

Albert Ellis was a psychologist who developed Rational Emotive Behaviour Therapy (REBT).  He investigated beliefs (realistic and unrealistic) that we hold about ourselves, and identified 3 core beliefs that we all hold. The 3 core beliefs are: ~ firstly, the belief that I must be perfect; ~ second, everyone must like me, and ~ finally,…