5 Steps to Define Your Coaching Niche
After looking at WHY we should define our coaching niche, and WHAT makes a good niche, we look at 5 quick steps that we can take to define our niche
What is a niche, and what makes a GOOD niche?
The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.
Why should you niche?
Futureproof your coaching practice and create a sustainable business by defining your niche
Define your Coaching Niche
In an increasingly over-crowded and commoditised coaching market, defining your niche is becoming a key strategy in futureproofing your coaching practice and creating a sustainable business
Your Network is your Net-worth
Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would rather not attend, making stilted conversation with total strangers and passing out your business card to someone that you know will probably…
Create a Water-Tight Coaching Contract
There are certain things that underpin every successful coach and coaching intervention – and a clearly defined, well-articulated coaching contract is one of the fundamentals that every top coach has in place. Indeed, you will find contracting the coaching relationship among most coaching…
Creating a Great Online Profile Pic for the Camera-Shy Coach
Our brains process visual material – like pictures – almost times faster than the accompanying text! In fact, I bet you that your eye was drawn to the big, colourful figures and you almost missed the sentence above (and if you did miss…
Building a Stand-Out Profile Online
This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the…
Use Online Directories to Market Your Business
This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with slightly less reliance…
2 Minute Tip: Making your WhatsApp Profile Work Harder for You
This article was first published in SA Coaching News. Download your free copy of this issue of SA Coaching News by following this link. I was working with a client recently who is doing a “soft” re-launch of her coaching consultancy. I noticed…