Workshops and Seminar for small businesses by an experienced advertising and marketing professional. Workshops are also customised for the Coaching and Mentoring professions
To find your coaching niche is one of the biggest challenges in marketing a coaching practice. It’s also one of the most important pillars of successful marketing. This article shares some great questions from Markus Buckingham’s Work + Love to help get you started
Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would rather not attend, making stilted conversation with total strangers and passing out your business card to someone that you know will probably…
This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the…
This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with slightly less reliance…
This article was first published in SA Coaching News. Download your free copy of this issue of SA Coaching News by following this link. I was working with a client recently who is doing a “soft” re-launch of her coaching consultancy. I noticed…
Brilliant marketing is often the simplest and most obvious.
It’s been ages since I last posted – mea culpa. I do stand by my opinion that one should only contribute something to the wealth of information on the internet when one has something of value to say. This is a long one,…
I work with a few clients who have a wide range of interests. Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of separate businesses. I…
This is officially a rant! I have just received an email newsletter from a company that I hold in fairly high regard due to the value of the information contained in their communication. Poor spelling is one of my pet hates, so imagine my…
After I ran a morning seminar in Cape Town last week, one of the attendees wrote the following in an email: “Thank you for an inspiring talk on Tuesday morning. I now realise that what I have to offer has so much more…