Marketing & Sales Accelerator for Coaches

As coaches, we have a unique set of challenges when it comes to getting clients.

First, we have to FIND them and then we have to sell them coaching, and the problem with coaching is that it's essentially intangible.

We can't hold it in our hands.

We can't feel its texture.

We can't smell it or interact with it with any of our senses.

It doesn't have substance until your potential clients start to experience it.

That's why you don't want to waste time with programmes that are not specifically tailored for people like you and me.

I've got more than 20 years of experience as a business and management coach, and my previous background was in brand marketing and advertising.

I'm also the only marketing coach for coaches who has spent more than 7 years marketing a professional coaching body, and I've been teaching coaches how to market themselves since 2010.

The Marketing & Sales Accelerator holds all of my knowledge, experience and expertise.  Combined with 1:1 coaching sessions, you get to tailor your business, marketing and sales strategy to your specific needs because one size doesn't fit all.

I work with marketing- and sales-averse coaches from beginners to veterans who want to build successful and sustainable coaching businesses, and who know that they need to get visible but don't know how to do so in an authentic way.

What if you could learn how to get new clients online with ease and simplicity even if you don’t think that you have a marketing or sales bone in your body?

You totally CAN learn the A, B, C’s of systematically marketing and selling your coaching services organically, in an authentic way, making sure that your business survives and thrives.

I’ve created this intensive coaching and learning program tailored for you, if you are a coach, and are ready to share your value and attract more clients to crash-proof, bulletproof and future-proof your coaching practice.

Does this sound like you?

  • You feel overwhelmed by the thought of having to market yourself and your coaching practice.
  • You’re new to coaching or you’ve been coaching for a few years, and if truth be told, business hasn’t been as successful as you’d hoped.
  • Your inner critic has taken up permanent residence in your office and you suffer from imposter syndrome
  • It all seems like one hard slog and you want the security of a predictable stream of income and clients in the pipeline PLUS you don’t want to have to continue doing E-V-ERYTHING yourself.
  • You WANT to have some downtime for self-care, meditation, and spending time with your loved ones.  I mean, it’s what you coach your clients about, right...finding balance?

But there's this one major stumbling block, right?

Sales and marketing.

Arrgh… why can’t your ideal clients see how brilliant you are at what you do without you having to do that sordid stuff?

  • You secretly find the whole marketing, sales, “tech” and “online” thing a bit intimidating and bewildering and you’d love to be able to afford to pay someone else to take care of it for you.
  • You also have this “thing” about “putting yourself out there” - you’re just not sure that it’s you.
  • You are overwhelmed by where to start and how to get started creating more visibility for yourself online.
  • You feel like a failure.  I mean, other people make it seem so simple - and where do they find the TIME?
  • You’d like to have a safe, simple system – something that works and delivers results with the least effort so that you can get to the point where you can afford to outsource it.
  • You’d like to be able to do it in a way that feels authentic for YOU and that makes you feel confident.

It’s time to put the magic into your marketing and start attracting a steady flow of clients and income so that you can focus on being the great coach that you are, and afford to put a backup team in place to handle your marketing, social media, that you too can afford some quality time for yourself.

And you can do all of this, per month, for less than you will earn back from running your next 5 coaching sessions. Does that sound doable?

One of the things that happens on this programme is that my wonderful clients earn all of their investment back and more by the time they finish.

I clearly remember what it was like when I first became a coach back in 2002 and someone asked me what I did for a living.

Oh my word! I’m not usually lost for words, but that question… got me every time without fail.

When I first qualified as a business and management coach, people didn’t know what business, life or executive coaching was – they thought I was some sort of sports coach!

But, even though coaching is now one of the fastest growing industries worldwide, there are still coaches (something in the region of 80%) who are not able to make a sustainable living from coaching alone.

Want to know more?  Here’s what it includes:

Module 1: Your marketing and sales mindset

Module 2: Find, define and refine your niche and craft your core brand message

Module 3: Identify your perfect, ideal client and brand hero – because you can’t be everything to everyone

Module 4: How to get more clients immediately (and how to target those elusive corporate clients)

Module 5: Create your professional brand, brand story and brand look

Module 6: Your coaching practice business model

Module 7: The 7 essential marketing elements and tools every coach needs to have in place and how to turn them into income-generating tools

Module 8: The 3 marketing and sales rocket fuel tools that you need to consider and how to use them properly for your business

Module 9: Creating value content and sharing it and making sure you'll never be without inspiration

Module 10: Creating additional revenue sources that you hadn’t even considered to upscale your business and leverage your expertise

Module 11: Creating a client welcome pack and coaching contract, and onboarding process

Module 12: Systematising your social media

PLUS if you pay in full, upfront you also get these fantastic bonuses:

  • A 365 day content calendar with multiple marketing prompts for EVERY DAY of the year, valued at $49
  • An additional 4 weeks' worth of 1:1 coaching with me after you complete the 12 week Accelerator, worth $600

The Marketing & Sales Accelerator for Coaches© is for you if you:

  • Are great at what you do, but can’t seem to get your message in front of the right people;
  • Haven’t managed to nail your message down perfectly so your communication is messy, infrequent and all over the place;
  • Are intimidated and confused by the variety of marketing platforms and options out there and don’t know what to focus on for maximum results;
  • Feel like marketing and selling are fake and pushy, and simply not you;
  • Are using a spray and pray approach and just hoping that something hits the mark;
  • Don’t see the results for all the hard work and effort you are putting in;
  • Would like a plan of action that will deliver immediate results.

It will show you how to:

  • Gain clarity around your coaching niche and how to communicate it to the right people;
  • Create visually coherent branded content that is representative of your business and what you stand for professionally;
  • Create a clear professional brand and develop your brand V.O.I.C.E;
  • Authentically showcase your expertise and experience;
  • Explore marketing and sales options that are congruent with you, your professional brand and what you stand for;
  • Overcome your fears of vulnerability in visibility;
  • Create systems, structures, and action plans that make marketing and sales simple, do-able and consistent;
  • Gain the confidence to try new things and to show up in different ways;
  • Understand the logic and rationale behind why we use certain marketing tools and approaches so you can make an informed choice for yourself;
  • And more...
Module 1 Managing your marketing mindset
Unit 1 Mind your mindset
Module 2 Find, define and refine your niche
Unit 1 What is a niche, and why do we want to find a niche?
Unit 2 Researching and validating your niche.
Module 3 Defining and refining your core message
Unit 1 Getting to know who our ideal clients REALLY are
Unit 2 Meeting your client's NEEDS
Unit 3 Nailing your niche
Unit 4 What to do if you haven't found a niche
Unit 5 BONUS Tech Training
Module 4 Getting Clients
Unit 1 Getting clients
Unit 2 Getting and KEEPING clients
Unit 3 Mapping out your stakeholders
Unit 4 The client journey from Brand Agnostic to Brand Advocate
Module 5 Building A Sustainable Brand
Unit 1 Creating your brand hero or ideal client
Unit 2 Creating solutions that match the wants, needs and requirements
Unit 3 Creating your brand story
Module 6 Building your business model and framework
There are no units in this module.
Module 7 The 7 Basic Marketing Tools or Elements EVERY Coach MUST Have in Place
There are no units in this module.
Module 8 3 Sales Rocket Fuel Tools
There are no units in this module.
Module 9 Showing up consistently
There are no units in this module.
Module 10 Alternative Forms of Income
There are no units in this module.
Module 11 On-boarding & Off-boarding Clients
There are no units in this module.
Module 12 Systematising your Marketing
There are no units in this module.