Coaching is an over-saturated, over-commoditised market. As more people join the profession, this situation is only going to worsen. Let’s explore two marketing case studies that show how coaches can successfully brand themselves. When coaching first became a “thing” in the late 1990’s,…
Attention, memorability and emotional engagement are the three necessities for building a successful brand.
In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.
Our brains process visual material – like pictures – almost times faster than the accompanying text! In fact, I bet you that your eye was drawn to the big, colourful figures and you almost missed the sentence above (and if you did miss…
This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with slightly less reliance…
This article was first published in SA Coaching News. Download your free copy of this issue of SA Coaching News by following this link. I was working with a client recently who is doing a “soft” re-launch of her coaching consultancy. I noticed…
Brilliant marketing is often the simplest and most obvious.
It’s been ages since I last posted – mea culpa. I do stand by my opinion that one should only contribute something to the wealth of information on the internet when one has something of value to say. This is a long one,…
My sister passed her learner driver’s licence about 3 weeks ago. She has a car ready and waiting for her to practice driving so that she can go for her driver’s licence. A few years ago, and the first time that she got her learner’s…