Coaching is an over-saturated, over-commoditised market. As more people join the profession, this situation is only going to worsen. Let’s explore two marketing case studies that show how coaches can successfully brand themselves. When coaching first became a “thing” in the late 1990’s,…
In this video, I revisit nailing your niche and share some insights that I have had recently about our niches, and an expansion of what I think we need to take into account when finding and defining our niche. I continually revisit my…
Looking at future trends that I predict will impact the coaching profession
In this video, we look at the first 3 stages that neuromarketing has identified in the customer’s journey from brand agnostic to brand advocate and what you, as a coach, can do to move your potential client along the continuum. Click on the…
Attention, memorability and emotional engagement are the three necessities for building a successful brand.
In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.