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Marketing Case Study: Standing Out in an Overcrowded Coaching Market

Coaching is an over-saturated, over-commoditised market.  As  more people join the profession, this situation is only going to worsen.  Let’s explore two marketing case studies that show how coaches can successfully brand themselves. When coaching first became a “thing” in the late 1990’s, it was enough to describe and market yourself as a Life Coach,…

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Revisiting Nailing Your Niche

[videopress V2AVafbc] In this video, I revisit nailing your niche. This is largely going to be sharing some kind of inner thoughts or insights that I have had recently about our niches, and an expansion of what I think we need to take into account when finding and defining our niche. I continually revisit my…

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Coaching Trends in 2021

[videopress oT3FHe4z] As we approached midnight on the 31st December 2020, I looked at my smart watch and could actually see my heartrate start to clink as it the countdown got closer and closer to midnight on the dot.  What is it about a fresh year that we put so much store in it –…

What are the 3 core beliefs and why are they important to be aware of?
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What are the 3 core beliefs and why are they important to be aware of?

Albert Ellis was a psychologist who developed Rational Emotive Behaviour Therapy (REBT).  He investigated beliefs (realistic and unrealistic) that we hold about ourselves, and identified 3 core beliefs that we all hold. The 3 core beliefs are: ~ firstly, the belief that I must be perfect; ~ second, everyone must like me, and ~ finally,…

A personal 360 assessment
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A personal 360 assessment

As coaches, we are used to starting coaching assignments doing 360 assessments on our client.  But what about when it comes to doing personal 360 assessments on ourselves.  Hmmm…quite an intimidating thought, isn’t it? Do we really have the courage to find out what our clients, peers and colleagues think about us? I recently ran…

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Your Network is your Net-worth

“People do business with people they know, like and trust. Companies don’t make decisions, people do.” – Mike Fishbein Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would rather not attend, making stilted conversation with total strangers and passing out your business card…

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Create a Water-Tight Coaching Contract

There are certain things that underpin every successful coach and coaching intervention – and a clearly defined, well-articulated coaching contract is one of the fundamentals that every top coach has in place.  Indeed, you will find contracting the coaching relationship among most coaching professional bodies’ competencies or behavioural standards.  But what are the building blocks…

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Creating a Great Online Profile Pic for the Camera-Shy Coach

Our brains process visual material – like pictures – almost times faster than the accompanying text! In fact, I bet you that your eye was drawn to the big, colourful figures and you almost missed the sentence above (and if you did miss it, read it now and I’m sure you’ll find my first sentence…

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What you focus on is where you will see results

I work with a few clients who have a wide range of interests.  Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of separate businesses. I find this immensely frustrating when clients try to be all things to…

Writing a GREAT Profile

What makes a compelling profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006)  Between your profile pic and your first paragraph, you need to have built a sufficiently…