Find and Define Your Niche: The Neuroscience of Niche Marketing in your Coaching Practice
Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.
What is a niche, and what makes a GOOD niche?
The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.