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networking

Your Network is your Net-worth

ByMegan Hudson

Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would rather not attend, making stilted conversation with total strangers and passing out your business card to someone that you know will probably…

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Defining Your Niche

ByMegan Hudson

If there is one basic rule of marketing that I have seen proven to work repeatedly it is the rule about defining your niche.  This can consist of two things: defining WHAT you do, and defining WHO you do it with. I’ll use…

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