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neuroscience

Marketing Case Study: Standing Out in an Overcrowded Coaching Market

ByMegan Hudson

Coaching is an over-saturated, over-commoditised market.  As  more people join the profession, this situation is only going to worsen.  Let’s explore two marketing case studies that show how coaches can successfully brand themselves. When coaching first became a “thing” in the late 1990’s,…

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The Neuroscience of Branding your Coaching Practice

ByMegan Hudson

Attention, memorability and emotional engagement are the three necessities for building a successful brand.

In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.

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Find and Define Your Niche: The Neuroscience of Niche Marketing in your Coaching Practice

Find and Define Your Niche: The Neuroscience of Niche Marketing in your Coaching Practice

ByMegan Hudson

Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.

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What is a niche, and what makes a GOOD niche?

ByMegan Hudson

The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.

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