I’m always on the lookout for great examples of a niche. I’ve been participating in group coaching recently, and one of the other participants was in the hot seat earlier this week. She was looking for affirmation that her chosen example of a…
In this video, I revisit nailing your niche and share some insights that I have had recently about our niches, and an expansion of what I think we need to take into account when finding and defining our niche. I continually revisit my…
What makes a great online profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006) Between your…