| | |

Creating a Great Online Profile Pic for the Camera-Shy Coach

Our brains process visual material – like pictures – almost times faster than the accompanying text! In fact, I bet you that your eye was drawn to the big, colourful figures and you almost missed the sentence above (and if you did miss it, read it now and I’m sure you’ll find my first sentence…

| |

Building a Stand-Out Profile Online

This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos.  In their ground-breaking book, The Human Brand, Chris Malone and…

| | |

Use Online Directories to Market Your Business

This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with slightly less reliance on personal reference (word-of-mouth-referrals). We don’t have the 2018 figures, but let’s…

| | | |

Listing in Online Directories

I’m a HUGE fan of using online directories as part of your online Search Engine Optimisation strategy and actively encourage my clients to look for appropriate online directories to list in.  There are a number of great reasons for this: You can include all of your contact details, including your blog or website address, and…