Our brains process visual material – like pictures – almost times faster than the accompanying text! In fact, I bet you that your eye was drawn to the big, colourful figures and you almost missed the sentence above (and if you did miss…
This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the…
I’m a HUGE fan of using online directories as part of your online Search Engine Optimisation strategy and actively encourage my clients to look for appropriate online directories to list in. There are a number of great reasons for this: You can include…
What makes a great online profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006) Between your…