I’m always on the lookout for great examples of a niche. I’ve been participating in group coaching recently, and one of the other participants was in the hot seat earlier this week. She was looking for affirmation that her chosen example of a…
The Japanese concept of Ikigai, which relates to living a purposeful and purpose-filled life, embodies everything that a true niche should be made up of
The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.