Effective Date: 01/01/2025
Welcome to Niche Intelligence (“we,” “us,” or “our”). We are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you visit our website located at https://www.nicheintelligence.co.za (“the Website”) and engage with our services.
By accessing or using our Website, you agree to the practices described in this Privacy Policy. If you have any questions or concerns, please contact us at megan@nicheintelligence.co.za.
1. Information We Collect and How We Use It
We may collect and process various types of personal and non-personal data for different purposes, as outlined below:
1.1 Communication Data
We collect communication data that you provide when you contact us through our Website, email, social media, or other channels. This includes your name, email address, and any other information you provide. We use this data for communication and record-keeping purposes.
1.2 Customer Data
If you purchase goods or services from us, we collect data such as your name, title, billing address, delivery address, email address, phone number, payment details, and purchase information. We use this data to fulfill orders, process payments, and maintain transaction records.
1.3 User Data
We collect information about your interactions with our Website, including any content you post or submit. We use this data to operate and improve our Website, ensure security, and maintain backups.
1.4 Technical Data
We automatically collect technical data when you use our Website, such as your IP address, browser type, time zone settings, page views, and navigation paths. This data is collected through analytics tracking systems to improve the functionality and security of our Website.
1.5 Marketing Data
We collect information about your marketing preferences and communication preferences. We use this data to send you promotional materials, manage competitions and giveaways, deliver relevant content, and measure the effectiveness of our advertising efforts.
2. How We Use Your Data
We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant content and advertisements to you (including on social media) and measure the effectiveness of our campaigns.
Your personal data will be processed in accordance with applicable data protection laws, and we ensure that appropriate security measures are in place to protect your information.
3. Your Rights and Data Management
3.1 Data Subject Rights
In compliance with the Protection of Personal Information Act (POPIA), the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws, you have the following rights:
- Access: Request access to your personal data.
- Correction: Request correction of inaccurate or incomplete data.
- Deletion: Request deletion of your personal information, subject to legal and business requirements.
- Objection: Object to the processing of your personal information under certain circumstances.
- Data Portability: Receive a copy of your data in a structured, machine-readable format (GDPR compliance).
- Complaints: Lodge a complaint with the Information Regulator or other relevant data protection authority.
3.2 Access and Updates
If you have provided personal or billing information, you may access, review, and request changes by emailing us at megan@nicheintelligence.co.za.
3.3 Marketing Communications
To manage your receipt of marketing communications, you can unsubscribe by clicking the “unsubscribe” link at the bottom of any marketing email. Transactional emails related to purchases are automatically provided and cannot be opted out of.
3.4 Data Retention
We will accommodate requests to modify or delete your personal information whenever possible. However, certain data may be retained for legal or business purposes, such as tax or billing obligations.
4. Data Security Measures
We have implemented appropriate security measures to protect your personal information from unauthorized access, disclosure, or destruction. These measures include encryption, secure storage solutions, and access control protocols.
5. Third-Party Links and International Transfers
5.1 Third-Party Links
Our Website may contain links to third-party websites, plug-ins, and applications. Please note that we do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policies of all websites you visit.
5.2 International Data Transfers
We ensure that adequate safeguards are in place to protect your information in accordance with applicable data protection laws, including but not limited to:
- EU/EEA: Transfers comply with the European Commission’s Standard Contractual Clauses or other approved mechanisms under the GDPR.
- United States: Data transfers comply with the EU-U.S. Data Privacy Framework where applicable.
- Other Regions: Where required, we implement safeguards as mandated by local data protection regulations.
6. Use of Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and collect data about how you use our Website. You can manage your cookie preferences through your browser settings.
7. Updates to This Privacy Policy
We reserve the right to amend this Privacy Policy at any time. Any changes will be posted on our Website, and your continued use of the Website after changes have been made constitutes your acceptance of the new policy. We recommend reviewing this Privacy Policy periodically to stay informed.
8. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Email: megan@nicheintelligence.co.za
Website: https://www.nicheintelligence.co.za
Thank you for trusting Niche Intelligence with your personal information.