Privacy Policy

Our website address is: https://nicheintelligence.co.za.

Effective Date: 01/01/2025

Welcome to Niche Intelligence (“we,” “us,” or “our”). We are committed to protecting your privacy and safeguarding your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your data when you visit our website located at https://www.nicheintelligence.co.za (“the Website”) and engage with our services.

By accessing or using our Website, you agree to the practices described in this Privacy Policy. If you have any questions or concerns, please contact us at megan@nicheintelligence.co.za.

1. Information We Collect and How We Use It

We may collect and process various types of personal and non-personal data for different purposes, as outlined below:

1.1 Communication Data

We collect communication data that you provide when you contact us through our Website, email, social media, or other channels. This includes your name, email address, and any other information you provide. We use this data for communication and record-keeping purposes.

1.2 Customer Data

If you purchase goods or services from us, we collect data such as your name, title, billing address, delivery address, email address, phone number, payment details, and purchase information. We use this data to fulfill orders, process payments, and maintain transaction records.

1.3 User Data

We collect information about your interactions with our Website, including any content you post or submit. We use this data to operate and improve our Website, ensure security, and maintain backups.

1.4 Technical Data

We automatically collect technical data when you use our Website, such as your IP address, browser type, time zone settings, page views, and navigation paths. This data is collected through analytics tracking systems to improve the functionality and security of our Website.

1.5 Marketing Data

We collect information about your marketing preferences and communication preferences. We use this data to send you promotional materials, manage competitions and giveaways, deliver relevant content, and measure the effectiveness of our advertising efforts.

2. How We Use Your Data

We may use Customer Data, User Data, Technical Data, and Marketing Data to deliver relevant content and advertisements to you (including on social media) and measure the effectiveness of our campaigns.

Your personal data will be processed in accordance with applicable data protection laws, and we ensure that appropriate security measures are in place to protect your information.

3. Your Rights and Data Management

3.1 Data Subject Rights

In compliance with the Protection of Personal Information Act (POPIA), the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other applicable data protection laws, you have the following rights:

  • Access: Request access to your personal data.
  • Correction: Request correction of inaccurate or incomplete data.
  • Deletion: Request deletion of your personal information, subject to legal and business requirements.
  • Objection: Object to the processing of your personal information under certain circumstances.
  • Data Portability: Receive a copy of your data in a structured, machine-readable format (GDPR compliance).
  • Complaints: Lodge a complaint with the Information Regulator or other relevant data protection authority.

3.2 Access and Updates

If you have provided personal or billing information, you may access, review, and request changes by emailing us at megan@nicheintelligence.co.za.

3.3 Marketing Communications

To manage your receipt of marketing communications, you can unsubscribe by clicking the “unsubscribe” link at the bottom of any marketing email. Transactional emails related to purchases are automatically provided and cannot be opted out of.

3.4 Data Retention

We will accommodate requests to modify or delete your personal information whenever possible. However, certain data may be retained for legal or business purposes, such as tax or billing obligations.

4. Data Security Measures

We have implemented appropriate security measures to protect your personal information from unauthorized access, disclosure, or destruction. These measures include encryption, secure storage solutions, and access control protocols.

5. Third-Party Links and International Transfers

5.1 Third-Party Links

Our Website may contain links to third-party websites, plug-ins, and applications. Please note that we do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policies of all websites you visit.

5.2 International Data Transfers

We ensure that adequate safeguards are in place to protect your information in accordance with applicable data protection laws, including but not limited to:

  • EU/EEA: Transfers comply with the European Commission’s Standard Contractual Clauses or other approved mechanisms under the GDPR.
  • United States: Data transfers comply with the EU-U.S. Data Privacy Framework where applicable.
  • Other Regions: Where required, we implement safeguards as mandated by local data protection regulations.

6. Use of Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience and collect data about how you use our Website. You can manage your cookie preferences through your browser settings.

7. Updates to This Privacy Policy

We reserve the right to amend this Privacy Policy at any time. Any changes will be posted on our Website, and your continued use of the Website after changes have been made constitutes your acceptance of the new policy. We recommend reviewing this Privacy Policy periodically to stay informed.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

If you request a password reset, your IP address will be included in the reset email.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

8. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Email: megan@nicheintelligence.co.za
Website: https://www.nicheintelligence.co.za

Thank you for trusting Niche Intelligence with your personal information.