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Darwin Awards: Drug-dealers Send Drugs to Wrong Address!

I’ve just been highly amused by a report on Talk Radio 702 of a stash of cocaine being mistakenly sent to a German supermarket!  The drug-dealers will surely be awarded first prize in the annual Darwin Awards (for sheer stupidity!) However, there is a lesson even in this ridiculous story: make sure that you send…

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Be Aware of the Message that You are Sending Out

My sister passed her learner driver’s licence about 3 weeks ago.  She has a car ready and  waiting for her to practice driving so that she can go for her driver’s licence.  A few years ago, and the first time that she got her learner’s licence, we paid for her to have 10 driving lessons with a…

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Be a Thought-Leader – Be Original!

There is nothing I dislike more than disingenuous unoriginality.  I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake of sustaining an online presence and SEO.  I strongly believe that we should respect our…

The person standing in front of you RIGHT now is Significant, Special and Important

I have a beautiful quotation printed on my business cards by a very wise woman, Peggy Tabor Millin.  I want to be able to see it every day because I want to remind myself CONSTANTLY that every person that I meet, every person that I come into contact with, every person that I speak to…

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Listing in Online Directories

I’m a HUGE fan of using online directories as part of your online Search Engine Optimisation strategy and actively encourage my clients to look for appropriate online directories to list in.  There are a number of great reasons for this: You can include all of your contact details, including your blog or website address, and…

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Target Market

I was privileged to meet with a gorgeous, dynamic businesswoman yesterday.  She is doing everything right in terms of marketing her brand, and putting an inordinate amount of effort into the marketing of her company.  She is in high profile consumer media (where the rest of us would KILL to be), she has a great website, she’s on Facebook,…