What makes a great LinkedIn profile?
Here are 10 quick and easy tips that you can follow to create a powerful LinkedIn profile that will get more of the right attention.
Coaching Trends in 2021
It’s that time of the year to focus on trends that may affect our coaching businesses – coaching trends AND economic, social, political and psychological trends. As we approached midnight on the 31st December 2020, I looked at my smart watch and could…
Building a Stand-Out Profile Online
This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the…
Use Online Directories to Market Your Business
This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with slightly less reliance…
Be a Thought-Leader – Be Original!
There is nothing I dislike more than disingenuous unoriginality. I would rather read the (sparse) work of someone who is original and a thought-leader in their field, than that of someone who is simply churning out content for the sake of sustaining an…
Listing in Online Directories
I’m a HUGE fan of using online directories as part of your online Search Engine Optimisation strategy and actively encourage my clients to look for appropriate online directories to list in. There are a number of great reasons for this: You can include…