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neuroscience and consumer behaviour

The Neuroscience of Branding your Coaching Practice

ByMegan Hudson

Attention, memorability and emotional engagement are the three necessities for building a successful brand.

In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.

Read More The Neuroscience of Branding your Coaching PracticeContinue

market with intention by knowing your niche

Find and Define Your Niche: The Neuroscience of Niche Marketing in your Coaching Practice

ByMegan Hudson

Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.

Read More Find and Define Your Niche: The Neuroscience of Niche Marketing in your Coaching PracticeContinue

What is a niche, and what makes a GOOD niche?

ByMegan Hudson

The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.

Read More What is a niche, and what makes a GOOD niche?Continue

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