I’ve just been highly amused by a report on Talk Radio 702 of a stash of cocaine being mistakenly sent to a German supermarket!  The drug-dealers will surely be awarded first prize in the annual Darwin Awards (for sheer stupidity!)

However, there is a lesson even in this ridiculous story: make sure that you send your info, product, content to the CORRECT people.  Particularly, if you are trying to market successfully, ensure that the people to whom you send marketing collateral (emails, leaflets and so on) would want to receive it.

There is nothing worse than having your email inbox inundated with unwanted and unsolicited mail.  Just this morning, I unsubscribed to a number of unsolicited emails and I was sorely tempted to report the senders as spammers.  One of the things that REALLY annoys me is receiving an unsolicited marketing SMS!  In order to opt out, it costs ME the cost of an SMS!  Don’t people think of the irritation factor and negative impact of these pesky marketing efforts?!?

And while I am on a rant, what about checking spelling (best I quickly run a spelling and grammar check!). I personally think that there is no excuse for poor spelling, given all of the tools that we have at our disposal.  Failure to double-check your work gives a bad impression and erodes the hard work that you do in building your personal and business brand.