Target Market

I was privileged to meet with a gorgeous, dynamic businesswoman yesterday.  She is doing everything right in terms of marketing her brand, and putting an inordinate amount of effort into the marketing of her company.  She is in high profile consumer media (where the rest of us…

Top 5 Networking Tips

The following is an article that I contributed to in www.Destinyman.com online ezine.  The original can be found at: http://www.destinyman.com/article/top-5-networking-tips-2011-09-27 Being at the top in business is not always about what you know, it’s about who you know. The importance of networking According…

Branding Your Car

In my workshop, Market Your Business Without Spending a Cent, the one form of advertising that I do refer to that does require expenditure is vehicle signage.  I have to admit to being slightly ambivalent about vehicle signage for a couple of reasons:…