When I work with my clients, we start by looking at all the options available today. Apart from my regular clients, I also consult short-term (about 2 or 3 sessions of a one to two hour duration each) with professionals looking for strategic…
In my workshop, Market Your Business Without Spending a Cent, the one form of advertising that I do refer to that does require expenditure is vehicle signage. I have to admit to being slightly ambivalent about vehicle signage for a couple of reasons:…
What makes a great online profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006) Between your…
Customer service: it’s one of the most important ways of getting clients to know you, like you and trust you. Creating high customer service standards an art but it’s one that we can all master when it comes to finding and getting coaching…