Marketing Genius: Brazilian Lawn Mower Launch
Brilliant marketing is often the simplest and most obvious.
Stay on Target
One of the biggest challenges that I have when working with clients is to keep disciplining them (and myself) to keep things simple. We are always so tempted to impress, tripping over ourselves to ensure that our potential clients perceive us to be…
Lost Marketing Opportunities
It’s been ages since I last posted – mea culpa. I do stand by my opinion that one should only contribute something to the wealth of information on the internet when one has something of value to say. This is a long one,…
Darwin Awards: Drug-dealers Send Drugs to Wrong Address!
I’ve just been highly amused by a report on Talk Radio 702 of a stash of cocaine being mistakenly sent to a German supermarket! The drug-dealers will surely be awarded first prize in the annual Darwin Awards (for sheer stupidity!) However, there is…
What you focus on is where you will see results
I work with a few clients who have a wide range of interests. Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of separate businesses. I…
Be Aware of the Message that You are Sending Out
My sister passed her learner driver’s licence about 3 weeks ago. She has a car ready and waiting for her to practice driving so that she can go for her driver’s licence. A few years ago, and the first time that she got her learner’s…
Please Use Spellcheck!
This is officially a rant! I have just received an email newsletter from a company that I hold in fairly high regard due to the value of the information contained in their communication. Poor spelling is one of my pet hates, so imagine my…
In defence of Jacob Zuma: Reflecting on the State president’s reshuffling, Shadow roles and Basic Assumptions.
Having just watched these very dynamics play out recently in an organisation of which I am a member, this post made for extremely interesting reading. The description of the Basic Assumptions of groups was spot on when it came to describing the behaviour…
Shopping at Gunpoint
We were recently robbed at gunpoint at home. We were tied up, made to lie on the floor and our faces were covered with a blanket that happened to be conveniently nearby. In retrospect, we were treated fairly gently by the intruders. We…
To my inspiring clients…
…thank you for everything that you teach me, for helping me grow as a marketing practitioner, for forcing me out of my comfort zone and for keeping my standards high. Thank you for always making me think harder, push more and continue to…