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Marketing Case Study: Standing Out in an Overcrowded Coaching Market

Coaching is an over-saturated, over-commoditised market.  As  more people join the profession, this situation is only going to worsen.  Let’s explore two marketing case studies that show how coaches can successfully brand themselves. When coaching first became a “thing” in the late 1990’s, it was enough to describe and market yourself as a Life Coach,…

#ReadABookDay
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#ReadABookDay

It’s international #ReadABookDay and I’m a fan of reading – always have been. What book have you read recently that has made the BIGGEST impression on you? Can you recommend any books in particular for the rest of us to read. I have been an avid reader my whole life. Do YOU enjoy reading? Do you…

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Your Network is your Net-worth

“People do business with people they know, like and trust. Companies don’t make decisions, people do.” – Mike Fishbein Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would rather not attend, making stilted conversation with total strangers and passing out your business card…

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Building a Stand-Out Profile Online

This article was first published in the March 2019 issue of SA Coaching News. Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos.  In their ground-breaking book, The Human Brand, Chris Malone and…

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Use Online Directories to Market Your Business

This article was first published in SA Coaching News. The results of the 2017 Sherpa Executive Coaching Survey showed an increasing trend for people to use “trade association” (or professional bodies) and “web search” to find an executive coach, with slightly less reliance on personal reference (word-of-mouth-referrals). We don’t have the 2018 figures, but let’s…

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2 Minute Tip: Making your WhatsApp Profile Work Harder for You

This article was first published in SA Coaching News.  Download your free copy of this issue of SA Coaching News by following this link. I was working with a client recently who is doing a “soft” re-launch of her coaching consultancy. I noticed that her WhatsApp profile showed a picture with a quotation, and she…

Next “Market Your Practice Without Spending a Cent” Workshop on Friday 26th October 2012
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Next “Market Your Practice Without Spending a Cent” Workshop on Friday 26th October 2012

You’ve asked for it, so here it is: I will be running the next full day workshop on Friday 26th October 2012 at the Pretoria Work-based Learning Centre – 2 minutes walk from the Hatfield Gautrain Station! Only R995 per person, and it includes a FREE personal 1 hour consultation with me AFTER the workshop…

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The Festive Season is the BEST Time to Work on Your Business

Just as we were winding down for the December holidays, I sent a proposal through to a potential new client. In the preliminary meetings that we had had, much stress had been placed on the fact that this was a make-or-break period for this business, and that the next 3 to 6 months would be…

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What Kind of a Marketer Are You?

When I work with my clients, we start by looking at all the options available today.  Apart from my regular clients, I also consult short-term (about 2 or 3 sessions of a one to two hour duration each) with professionals looking for strategic marketing mentoring. I can understand that – for those of you whose…