The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.
Futureproof your coaching practice and create a sustainable business by defining your niche
In an increasingly over-crowded and commoditised coaching market, defining your niche is becoming a key strategy in futureproofing your coaching practice and creating a sustainable business
What makes a great online profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006) Between your…