The Importance of Defining Your Niche Finding and defining your niche is not just a catchy marketing strategy—it’s a principle deeply rooted in the fascinating realm of behavioral economics. This field of study sheds light on how human behavior and decision-making patterns can…
Many coaches ask me whether or not there’s enough business out there. Times are tough. There seems to be a general air of pessimism. But I think that there IS enough business for all of us. Bear with me while I crunch some figures…
It’s that time of the year to focus on trends that may affect our coaching businesses – coaching trends AND economic, social, political and psychological trends. As we approached midnight on the 31st December 2020, I looked at my smart watch and could…
Albert Ellis was a psychologist who developed Rational Emotive Behaviour Therapy (REBT). He investigated beliefs (realistic and unrealistic) that we hold about ourselves, and identified 3 core beliefs that we all hold. The 3 core beliefs are: ~ firstly, the belief that I…
Albert Ellis was a psychologist who developed Rational Emotive Behaviour Therapy (REBT). He investigated beliefs (realistic and unrealistic) that we hold about ourselves, and identified 3 core beliefs that we all hold. What are the 3 core beliefs and why are they important…
Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would rather not attend, making stilted conversation with total strangers and passing out your business card to someone that you know will probably…
Brilliant marketing is often the simplest and most obvious.
After I ran a morning seminar in Cape Town last week, one of the attendees wrote the following in an email: “Thank you for an inspiring talk on Tuesday morning. I now realise that what I have to offer has so much more…