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definition of niche

Revisiting Nailing Your Niche

ByMegan Hudson

In this video, I revisit nailing your niche and share some insights that I have had recently about our niches, and an expansion of what I think we need to take into account when finding and defining our niche. I continually revisit my…

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Ikigai your Coaching Niche

Ikigai your Coaching Niche

ByMegan Hudson

The Japanese concept of Ikigai, which relates to living a purposeful and purpose-filled life, embodies everything that a true niche should be made up of

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What is a niche, and what makes a GOOD niche?

ByMegan Hudson

The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.

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Online profile: How do you create a GREAT one

ByMegan Hudson

What makes a great online profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006) Between your…

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