Our first requirement in building a sustainable coaching practice is clients. But coaching is, at its core, an intangible. Clients buy results and solutions to their problems. So it becomes more and more vital that we are able to clearly demonstrate the results…
After looking at WHY we should define our coaching niche, and WHAT makes a good niche, we look at 5 quick steps that we can take to define our niche
The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.
Futureproof your coaching practice and create a sustainable business by defining your niche
In an increasingly over-crowded and commoditised coaching market, defining your niche is becoming a key strategy in futureproofing your coaching practice and creating a sustainable business
One of the biggest challenges that I have when working with clients is to keep disciplining them (and myself) to keep things simple. We are always so tempted to impress, tripping over ourselves to ensure that our potential clients perceive us to be…
I work with a few clients who have a wide range of interests. Because of their training and qualifications in different fields, they either try and squeeze unrelated fields of expertise into one business, or they run a number of separate businesses. I…
If there is one basic rule of marketing that I have seen proven to work repeatedly it is the rule about defining your niche. This can consist of two things: defining WHAT you do, and defining WHO you do it with. I’ll use…
What makes a great online profile? Research by Princeton University’s Department of Psychology into consumer brand loyalty and purchase behaviour released in August 2010 showed that people were the first brands and faces were the first logos. (Susan T. Fiske, 2006) Between your…