The Importance of Defining Your Niche Finding and defining your niche is not just a catchy marketing strategy—it’s a principle deeply rooted in the fascinating realm of behavioral economics. This field of study sheds light on how human behavior and decision-making patterns can…
To find your coaching niche is one of the biggest challenges in marketing a coaching practice. It’s also one of the most important pillars of successful marketing. This article shares some great questions from Markus Buckingham’s Work + Love to help get you started
I’m always on the lookout for great examples of a niche. I’ve been participating in group coaching recently, and one of the other participants was in the hot seat earlier this week. She was looking for affirmation that her chosen example of a…
In this video, I revisit nailing your niche and share some insights that I have had recently about our niches, and an expansion of what I think we need to take into account when finding and defining our niche. I continually revisit my…
Looking at future trends that I predict will impact the coaching profession
Attention, memorability and emotional engagement are the three necessities for building a successful brand.
In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.
Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.
The Japanese concept of Ikigai, which relates to living a purposeful and purpose-filled life, embodies everything that a true niche should be made up of
Does defining your niche put you in a small, restricted box and limit the potential clients you can work with?
I don’t think so – even if you are a coach who has only recently started practicing – and this article explains why
Recent research into creating and maintaining viable coaching practices identified that coaches who were operating successful coaching practices had “aimed for a modest market share within a well-defined niche”.