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Revisiting Nailing Your Niche

[videopress V2AVafbc] In this video, I revisit nailing your niche. This is largely going to be sharing some kind of inner thoughts or insights that I have had recently about our niches, and an expansion of what I think we need to take into account when finding and defining our niche. I continually revisit my…

#ReadABookDay
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#ReadABookDay

It’s international #ReadABookDay and I’m a fan of reading – always have been. What book have you read recently that has made the BIGGEST impression on you? Can you recommend any books in particular for the rest of us to read. I have been an avid reader my whole life. Do YOU enjoy reading? Do you…

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Stay on Target

One of the biggest challenges that I have when working with clients is to keep disciplining them (and myself) to keep things simple.  We are always so tempted to impress, tripping over ourselves to ensure that our potential clients perceive us to be authoritative, credible and subject matter experts – to our own detriment, as…

Next “Market Your Practice Without Spending a Cent” Workshop on Friday 26th October 2012
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Next “Market Your Practice Without Spending a Cent” Workshop on Friday 26th October 2012

You’ve asked for it, so here it is: I will be running the next full day workshop on Friday 26th October 2012 at the Pretoria Work-based Learning Centre – 2 minutes walk from the Hatfield Gautrain Station! Only R995 per person, and it includes a FREE personal 1 hour consultation with me AFTER the workshop…

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What Kind of a Marketer Are You?

When I work with my clients, we start by looking at all the options available today.  Apart from my regular clients, I also consult short-term (about 2 or 3 sessions of a one to two hour duration each) with professionals looking for strategic marketing mentoring. I can understand that – for those of you whose…