What makes a great LinkedIn profile?
Here are 10 quick and easy tips that you can follow to create a powerful LinkedIn profile that will get more of the right attention.
Is there REALLY enough business out there?
Many coaches ask me whether or not there’s enough business out there. Times are tough. There seems to be a general air of pessimism. But I think that there IS enough business for all of us. Bear with me while I crunch some figures…
A day in the life of a successful coach
I’ve just read an article about “a day in the life” of 8 successful coaches. Here’s what all of them do daily: 1. They set time aside to “own” the day: meditation, exercise, planning, prioritising, journaling. 2. Every single one of…
Revisiting Nailing Your Niche
In this video, I revisit nailing your niche and share some insights that I have had recently about our niches, and an expansion of what I think we need to take into account when finding and defining our niche. I continually revisit my…
#ReadABookDay
It’s international #ReadABookDay and I’m a fan of reading – always have been. What book have you read recently that has made the BIGGEST impression on you? Can you recommend any books in particular for the rest of us to read. I have been…
The Future of Coaching – Trends in the Coaching Industry
Looking at future trends that I predict will impact the coaching profession
Your Coaching Client’s Customer Journey
In this video, we look at the first 3 stages that neuromarketing has identified in the customer’s journey from brand agnostic to brand advocate and what you, as a coach, can do to move your potential client along the continuum. Click on the…
The Neuroscience of Branding your Coaching Practice
Attention, memorability and emotional engagement are the three necessities for building a successful brand.
In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.
Find and Define Your Niche: The Neuroscience of Niche Marketing in your Coaching Practice
Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.
Niche is the new mainstream
Our first requirement in building a sustainable coaching practice is clients. But coaching is, at its core, an intangible. Clients buy results and solutions to their problems. So it becomes more and more vital that we are able to clearly demonstrate the results…