Maybe if you’re a top sports coach, like Liverpool Manager and Coach, Jurgen Klopp (a little nod to my husband, who is a lifelong Liverpool fanatic). However, as a trained coach (University of Stellenbosch Business School alumni) and a Time To Think Thinking Partner,…
Looking at future trends that I predict will impact the coaching profession
In this video, we look at the first 3 stages that neuromarketing has identified in the customer’s journey from brand agnostic to brand advocate and what you, as a coach, can do to move your potential client along the continuum. Click on the…
Attention, memorability and emotional engagement are the three necessities for building a successful brand.
In this video, we look at how you can incorporate all three of these aspects into your marketing to gain traction and help you get more clients.
Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.
The Japanese concept of Ikigai, which relates to living a purposeful and purpose-filled life, embodies everything that a true niche should be made up of
Does defining your niche put you in a small, restricted box and limit the potential clients you can work with?
I don’t think so – even if you are a coach who has only recently started practicing – and this article explains why
Recent research into creating and maintaining viable coaching practices identified that coaches who were operating successful coaching practices had “aimed for a modest market share within a well-defined niche”.
Our first requirement in building a sustainable coaching practice is clients. But coaching is, at its core, an intangible. Clients buy results and solutions to their problems. So it becomes more and more vital that we are able to clearly demonstrate the results…
After looking at WHY we should define our coaching niche, and WHAT makes a good niche, we look at 5 quick steps that we can take to define our niche