Find and Define Your Niche: The Neuroscience of Niche Marketing in your Coaching Practice
Neuroscience gives us more information about how to make it easier for our potential clients to make the choice to work with us.
Ikigai your Coaching Niche
The Japanese concept of Ikigai, which relates to living a purposeful and purpose-filled life, embodies everything that a true niche should be made up of
To Niche, or not to Niche…the Raging Debate
Does defining your niche put you in a small, restricted box and limit the potential clients you can work with?
I don’t think so – even if you are a coach who has only recently started practicing – and this article explains why
Making coaching tangible
Recent research into creating and maintaining viable coaching practices identified that coaches who were operating successful coaching practices had “aimed for a modest market share within a well-defined niche”.
Niche is the new mainstream
Our first requirement in building a sustainable coaching practice is clients. But coaching is, at its core, an intangible. Clients buy results and solutions to their problems. So it becomes more and more vital that we are able to clearly demonstrate the results…
5 Steps to Define Your Coaching Niche
After looking at WHY we should define our coaching niche, and WHAT makes a good niche, we look at 5 quick steps that we can take to define our niche
What is a niche, and what makes a GOOD niche?
The consumer’s buying brain is looking for simple, clear solutions to threats or problems. This means that we need to define our niche (what we’re good at, and the results that we deliver) in clear, simple terms that are easily and quickly processed.
Why should you niche?
Futureproof your coaching practice and create a sustainable business by defining your niche
Define your Coaching Niche
In an increasingly over-crowded and commoditised coaching market, defining your niche is becoming a key strategy in futureproofing your coaching practice and creating a sustainable business
Your Network is your Net-worth
Mention the word “network” and most people shudder with dread. It conjures up visions of awkwardly attending events that you would rather not attend, making stilted conversation with total strangers and passing out your business card to someone that you know will probably…